toolkit

On-page SEO · Playbook

On-page SEO remediation — high-level pointers (local fallback)

orbeetle tells you what each page is missing. The detailed, current on-page SEO standards — target lengths, canonical policy, the house Open Graph set, and per-finding fixes — live in the team wiki (set OUTLINE + OUTLINE_API_URL and the report links them directly). This file is the minimal high-level fallback for when the wiki isn’t configured: direction only, deliberately not step-by-step, so there’s no detailed content to drift out of sync with the wiki.

  • Title length — one unique, descriptive title per page; keep it in the range results display.
  • Missing meta description — write a distinct, compelling summary per page (none → search engines improvise).
  • H1 usage — exactly one H1 that states the page topic.
  • Canonical policy — every indexable page declares a self-referential rel=canonical.
  • noindex — confirm any noindex is intentional, not an accidental exclusion from search.
  • Open Graph — the house set (og:title, og:description, og:image) for share previews.
  • Duplicate titles / descriptions — site-wide duplicates dilute relevance; make each page unique.

Full playbook → the team wiki’s on-page SEO reference (standards, per-finding procedures, agent-safety notes).